MARKETING APTITUDE - I

DOWNLOAD PDF

1.     Marketing persons need ___

        (1) Innovative skills

        (2) Laborious attitude

        (3) Fighting nature

        (4) Quality of imitating others

        (5) Sympathetic approach

2.     Communication skills in the case of a DSA means ___

        (1) Oratory excellence

        (2) Delivering long speeches

        (3) Loquacious

        (4) Ability to convince the customer with the right choice of words

        (5) Ability to talk very fast

3.     A ‘Prospect’ means

        (1) a rude person

        (2) a polite person

        (3) a likely buyer

        (4) a religious head

        (5) a team leader

4.     Social Marketing refers to ___

        (1) Share market prices

        (2) Marketing by the entire society

        (3) Internet Marketing

        (4) Marketing for a social cause

        (5) Society bye-laws

5.     A ‘Call’ means ___

        (1) to call out to someone

        (2) a profession :

        (3) a Speech

        (4) a new product

        (5) a sales person visiting a likely buyer

 6.    Effective Selling Skills depends on ...........

        (1) Knowledge level of competitors

        (2) Information about marketing staff

        (3) Information regarding share market

        (4) Knowledge of related markets

        (5) Information regarding political leaders

7.     Modern styles of marketing include ___ Find the wrong answer.

        (1) Digital marketing

        (2) Tele-marketing

        (3) Door to door marketing

        (4) e-mail solicitation

        (5) All of the above

8.     A DSA means ___

        (1) Detective Service Agency

        (2) Direct Selling Agent

        (3) Direct Supplying Agent

        (4) Distribution & Sales Agency

        (5) Disciplined Sales Agent

9      Incentives are paid to sales persons _____ .

        (1) for missing the targets

        (2) for surpassing the targets

        (3) for identifying leads

        (4) for designing products

        (5) for travelling

10. Online Marketing is useful for ____.

        (1) Selling Old Products

        (2) Sending e-mails

        (3) Increased production

        (4) Increased job opportunities

        (5) Increased expenses

ANSWER KEY:

1.              (1)                        2.         (4)                    3.         (3)                    4.         (4)

5.              (5)                        6.         (4)                    7.         (3)                    8.         (2)

    9.             (3)                        10.        (1)