Marketing : Multiple choice questions - 3

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Brand : Apple

1.Which among the following is increased by Marketing Research?
a)Nominal Cost
b)Profits
c)Marginal Cost
d)Revenue
Ans:- b) Profits

2.A Lead in marketing means ?
a) Point of Sales
b) Market Leader
c) Prospective Buyer
d) A company available for sale
Ans:- c) Prospective Buyer

3.The term marketing refers to?
a) New product concepts and improvements
b) Advertising and promotion activities
c) A philosophy that stresses customer value and satisfaction
d) Planning sales campaign
Ans:- c) A philosophy that stresses customer value and satisfaction

4.SME Means____?
a) Small and medium enterprises
b) Small scale marketing entities
c) Small and medium establishments
d) Small scale marketing establishments
Ans:- a) Small and medium enterprises

5.In marketing term Attitude can best be defined as a –
a) Rude behaviour of Salesperson
b) Rude behaviour of consumer
c) Mental state of consumer
d) Ego of the marketing executive
Ans:- c) Mental state of consumer

6.A name, term, sign, symbol or design or a combination of these that identified the market or seller of a product or service is called___?
a) Product feature
b) Sponsorship
c) Brand
d) Logo
Ans:- c) Brand

7.Cost that do not vary with production or sales level are called___?
a) Independent-costs
b) Variable cost
c) Standard costs
d) fixed costs
Ans:- d) fixed costs

8.Motivation means _________.
a) Inspiring employees to perform better
b) Better communication skills
c) Sales coaching
d) Market research
Ans:-a) Inspiring employees to perform better

9.Which of the following is not a service?
a) Fixed deposit receipt
b) Postage stamp
c) Insurance policy
d) Gift coupon of the chain store
Ans:- d) Gift coupon of the chain store

10.A group of related products that function in a similar manner, are sold to the same customer groups and marketed through the same type of the outlets is called____?
a) Group
b) Product line
c) Category
d) Market
Ans:- b) Product line