Marketing : Multiple choice Questions - 4

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Drip Marketing

1.Sending promotional items to Clients is known as____?


a)Bench Marketing
b)Viral Marketing
c)Drip Marketing
d)Guerilla Marketing


Ans:- c)Drip Marketing


2.LTV means ?


a) Least Value
b) Life Time Value
c) Limited Technology value
d) None of these


Ans:- b) Life Time Value


3.ROMI means?


a) Return on Marketing Investment
b) Return on Money Investment
c) Reissue Marketing Investment
d) None of these


Ans:-a) Return on Marketing Investment


4.NPD Means____?


a) No Product Development
b) New Product Design
c) New Pay Development
d) New Product Development


Ans:- d) New Product Development


5.R&D means –
a) Read and develop
b) Research and design
c) Research and Development
d) None of these


Ans:- c) Research and Development


6.Whichof the following is the element of psychology of consumer___?
a) Product feature
b) Knowledge of the customer
c) Brand
d) Logo


Ans:- b) Knowledge of the customer


7.De-marketing means____?


a) irregular demand.
b) demand for the product exceeds the supply
c) marketing the mass produced goods.
d) All of these


Ans:- b) demand for the product exceeds the supply


8.Good public relations indicate____?


a)Improved marketing skills
b)Improved brand image
c)Improved customer service
d)All of these


Ans:-d)All of these


9.Conversion in marketing means_____?


a) converting suspect into prospect
b) converting prospect into suspect
c) Insurance policy
d) None of these


Ans:- a)converting suspect into prospect


10._______is the crux of marketing process?
a) Marketing planning
b) Marketing mix
c) Marketing research
d) Market expansion


Ans:- b) Marketing mix.