MARKETING APTITUDE - II

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1. Service Marketing is the same as ____.

        (1) Internet marketing

        (2) Tele-marketing

        (3) Internal Marketing

        (4) Relationship Marketing

        (5) Marketing done by service class employees

2. ‘Push’ marketing style requires ____.

        (1) Proper planning

        (2) Good pushing strength

        (3) Team work

        (4) Ability to identify the products  

        (5) Aggressive marketing

3.   The Securities Market is governed by the rules which are framed by ____.

        (1) IRDA                           (2) SEBI

        (3) AMFI                           (4) NSE

        (5) BSE

4.   Planning for Retirement Saving is a type of ___

        (1) Banking Option

        (2) Stock Market Option

        (3) Branding

        (4) Financial Planning

        (5) Mutual Fund Benefit

5.   Absence of a proper Financial Planning can lead to _____

        (1) Balanced investment in Mutual Funds

        (2) Overspending and Debt problems

        (3) Inadequate exposure to share market

        (4) Capital gains

       (5) Planned Future

6.   One of the following is not included in the 7 P’s of Marketing. Find the same ______

        (1) Product                       (2) Price

        (3) Production                   (4) Promotion

        (5) People

7. “SIP” in Mutual Fund business means ______

        (1) Salaried Individuals and Plans

        (2) Systemised Insurance Plans

        (3) Systemised MF Plans

        (4) Systematic Investment Plans

        (5) None of the above

8. Mutual Fund business from existing bank customers can be mobilised by ____

        (1) Outdoor marketing

        (2) Tele-marketing

        (3) Cross-selling

        (4) Internal Marketing

        (5) All of the above

9. Conversion means ______

        (1) Grouping of prospective clients

        (2) Interacting with a prospective client

        (3) Converting a seller to a buyer

        (4) Converting a prospect into a buyer

       (5) Converting an employer into an employee

10. Market Segmentation means

        (1) Territory allocation

        (2) Market Space

        (3) Market place

        (4) Dividing the target group as per their needs

        (5) Sales persons’ groups

ANWER KEY :

1.             (4)                        2.        (5)

3.             (2)                        4.        (4)                    5.        (2)                    6.        (5)

7.             (4)                        8.        (3)                    9.        (4)                    0.        (4)