MARKETING APTITUDE - V

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1.   Home Loans are basically ___

        (1) Short term finance

        (2) Loans given to minors

        (3) Long term loans

        (4) Loans given for boosting profits

        (5) Loans given more to industries

2.   What does the term HUF means ?

        (1) Hindu Undivided Family

        (2) Hindu Single Family

        (3) Heavy Facilities

        (4) Hindered Remittances

        (5) Term is used for failed transactions

3.   EMI can be a marketing tool if

        (1) EMI is increasing

        (2) It is very high

        (3) It is very low

        (4) EMI has no impact on marketing

        (5) EMI is a flat rate

4.   Channel Finance can be considered only among ______

        (1) Supply-chain distributors

        (2) Chain snatchers

        (3) NRIs

        (4) Pensioners

        (5) House wives

5.   Direct Marketing is useful for

        (1) Designing products

        (2) Sending e-mails

        (3) Increased production

        (4) Increased job opportunities

        (5) None of these

6.   The pricing strategy for credit cards depends on _____

        (1) Competition

        (2) Customer’s income

        (3) Customer relations

        (4) Customer awareness

        (5) Customer usage

7.   Offsite Marketing means _____

        (1) Sales persons

        (2) Marketing in the Production Department

        (3) ATMs

        (4) Marketing inside the Branch

        (5) Marketing function outside the Branch

8.   One of the following is not a Target group for Savings Accounts

        (1) Salaried persons

        (2) Doctors

        (3) Public servants

        (4) Insurance agents

        (5) Loss making companies

9. Rural bank marketing has good scope for _____

        (1) Industrial loans .

        (2) Corporate loans

        (3) NRI loans

        (4) Tractor loans

        (5) All of the above

10.   ASBA accounts are a type of  _____

        (1) Loan accounts

        (2) Credit card facilities

        (3) Savings accounts

        (4) Export-Import remittances

        (5) Internet Banking

1.             (3)                        2.        (1)                    3.        (3)                    4.        (1)

5.             (5)                        6.        (2)                    7.        (5)                    8.        (5)

    9.            (4)                        10.        (3)