MARKETING APTITUDE - III

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1. Marketing Opportunities means

        (1) Availability of sales persons

        (2) Availability of data

        (3) Melas

        (4) Scope for marketing

        (5) Evaluation of performance

2.   Market Research is useful for

        (1) Deciding proper marketing strategies

        (2) Deciding the sales persons

        (3) Choosing old products

        (4) Recruitment of staff

        (5) Payment of bonus

3. The main target group for SIP Schemes are _____.

        (1) All HNIs                       (2) All NRIs

        (3) All salaried persons

        (4) All agriculturists

        (5) All students

4.   Innovation in marketing is same as ___

        (1) Motivation                    (2) Inspiration

        (3) Aspiration

        (4) Creativity

        (5) Teamwork

5. ‘Buyer Resistance’ means

        (1) Buyer’s interest in the product being sold

        (2) Buyer fighting with the seller

        (3) Buyer’s hesitation in buying the product

        (4) Buyer becoming a seller

        (5) Buyer buying the product

6.   Bulk Savings Accounts can be mobilised by means of ___

        (1) Door to door canvassing

        (2) Making cold calls

        (3) e-mail solicitation

        (4) Contacting all employees of an institution

        (5) Writing letters

7.   Diversification in marketing means _______

        (1) Marketing to different countries

        (2) Marketing in many companies

        (3) Marketing of the same product by many, diverse persons

        (4) Marketing of new, diverse product

        (5) All of the above

8.   One of the following is not a pre-sales activity. Find the same

        (1) Lead generation

        (2) Product design

        (3) Sales presentation

        (4) After-sales service

        (5) Scanning the Yellow Pages

9. Corporate Loans are given to

        (1) Individuals

        (2) Blind persons

        (3) Schools & colleges

        (4) Proprietary concerns

        (5) Limited companies

10. Financial Inclusion needs canvassing the Accounts of

        (1) Financial Institutions    

        (2) NRIs                            (3) HNIs

        (4) Housewives

        (5) Persons from the weaker sections 

ANSWER KEY :

1.             (4)                        2.        (1)                    3.        (3)                    4.        (4)

5.             (2)                        6.        (4)                    7.        (4)                    8.        (4)

    9.             (5)                        10.        (5)