MAKETING APTITUDE

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1) Marketing by nature is – Both Arts and Science

2) How marketing is to used – It depends upon the type of product or service for which marketing it
to be used

3) According to Philip Kotler Marketing is a – Social Process

4) Which was thought as the main objective of Marketing by traditional marketing professionals? –
To just sell the product and services

5) Which is the main objective of Marketing now? – Sell the product so that the customer gets
satisfaction also

6) Which is the new dimension added to objectives of Marketing? – Customer Welfare

7) Who is called the King or the BOSS in new marketing approach? – the customer

8) Which are the constituent elements of modern Marketing? – It includes selling of products and
services, after-sales services and complete satisfaction of customer

9) What is the scope of after sales service? – Important activities coming under gamut of after sales
service include repairs, prompt delivery and installation after repairs

10) Marketing is not important in which type of market – monopolistic market

11) Which is the most powerful element of a market – the Customer or Consumer

12) Who is a customer? – whoever pays for a product or a service (may or may not consume it)

13) Who is a consumer? - Whoever consumes a product or a service (may or may not pay for it)

14) Which types of buyers are important for Marketing? – Both present and prospective buyers

15) What are the important factors without which there is no requirement of Marketing? – Buyers,
Seller, a product or service and a market

16) Is after sales service important part of Marketing? – Yes

17) What is the focal point of new concept of Marketing? – customer satisfaction

18) Which popular phrase has been derived from the customer-centric concept of Marketing?
–‘Customer is the King’

19) What is the base of customer-centric concept of Marketing? – Customer Satisfaction

20) Customer satisfaction is a new concept or an old one? – A new concept