Marketing : Multiple choice questions quiz - 1

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Direct Marketing

1.Direct Marketing means
a)Advertisements
b)Banners
c)Selling by all staff
d)Face-to-face selling
Ans:- d) Face-to-face selling


2. Market Segmentation means
a)segmenting the customers as per their needs
b)segmenting the salesmen
c)segmenting the employees
d)segmenting the products
Ans:- a) segmenting the customers as per their needs


3. Marketing for promotion of business in Banks involves :
a) Better Customer Service
b) Customer need identification
c) Customised products
d) All of the above
Ans:- d) All of the above


4.Marketing strategy means–
a)To introduce in sales promotion scheme
b)Population
c)Perseverance
d)Demands
Ans:- a)To introduce in sales promotion scheme


5. Bancassurance is a relationship between Bank and___?
a)Education
b)Insurance Company
c)Employee
d)Customer
Ans:- b)Insurance Company


6.The financial contracts whose value are obtained from the values of underlying 
assets are:
a)Bonds
b)Mortgages
c)Derivatives
4)Stocks
Ans:- c)Derivatives


7.Dividing the market into segments and charging the same price for everyone in 
a segment is called______?
a)Steaming pricing
b)Cost based pricing
c)Personal pricing
d)Group pricing
Ans:- d)Group pricing


8.Home Loans are basically______?
a)Short term finance
b)Loan given to minors
c)Long Term loans
d)Long given for boosting profits
Ans:- c)Long Term loans


9.CRM means_____?
a)Customer Related Management
b)Customer Relationship Management
c)Custom Relation Management
d)Customer Relationship Marketing
Ans:- b)Customer Relationship Management


10.CRM is a_______?
a)pre sales activity
b)a tool for lead generation
c)an ongoing daily activity
d)customer complaints
Ans:- b)a tool for lead generation.