Marketing : Multiple choice questions - 2

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Employee Stock Ownership Plan

1.ESOP stand for___?
a) Efficient Service of Promises
b) Effective System of Projects
c) Employee Stock Ownership Plan
d) Essential Security of Project
Ans:- c) Employee Stock Ownership Plan


2. Home loans are granted to___?
a) Individuals
b) Institutions
c) Builders
d) All of these
Ans:- a)Individuals


3. Short term planning focuses on___?
a) Functional plans
b) Long term objective
c) Specific goal
d) Both a and c
Ans:- d) Both a and c


4.DSA Means____?
a) District sales Authority
b) Direct Selling Agent
c) Distributor and Sales agent
d) None of these
Ans:- b) Direct Selling Agent


5. The last stage in selling process___?
a) approach
b) handling objections
c) closing
d) follow up
Ans:- d) follow up


6.The Major advantage of survey research is its___?
a) Simplicity
b) flexibility
c) Organization
d) Structure
Ans:- b) flexibility


7.Primary data is generally collected through___?
a) Observation
b) Experiment
c) Survey
d) Census report
Ans:- c) Survey


8.Zero-based budgeting (ZBB) means?
a) each year budgeting starts from a scratch
b) a tool for financial analysis
c) a tool of marketing cost
d) a certain percentage of sales
Ans:- a) each year budgeting starts from a scratch


9.The aim of successful marketing is___?
a) to increase the sale
b) to increase the profit
c) to increase the output of sellers
d) All of these
Ans:- d) All of these


10.Bank Marketing is treated as ___?
a) Transaction marketing
b) Service marketing
c) Indoor marketing
d) all of these
Ans:- b) Service marketing.