SBI PO: Marketing Quiz

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Q1. Customer’s Relationship with the Bank is influenced by -
(1) Customer’s attitudes
(2) Attitude of bank staff 
(3) Attitudes of salesperson
(4) Good service
(5) All of these

Q2. Delivery channel other than Bank counters are-
(1) ATM’s
(2) Internet Banking
(3) Mobile Banking
(4) Tele Banking
(5) All of the above

Q3. The Sequence of a sales process is -
(1) Lead generation, call, presentation & sale
(2) Sales, presentation, lead generation, call
(3) Lead generation, call, sale & presen tation
(4) There is no sequence required
(5) None of these

Q4. Automated Teller machines (ATMs) are innovation for the banking industry. In terms of the service industry this is an innovation in the – element of the marketing mix.
(1) Pricing
(2) Promotion
(3) Distribution
(4) Product
(5) None of these

Q5. A brand is BEST defined as a -
(1) Registered design or symbol that is displayed on the product.
(2) Related group of words that describe the product.
(3) Name, symbol, design or combination of these that identifies a seller’s product.
(4) Copyrighted word(s) that give the manu facturer exclusive ownership.
(5) Name of the manufacturer of the product.

Q6. One distinguishing factor between a brand name and a brand is that a brand Name.
(1) Creates customer loyalty
(2) Consists of word
(3) Identifies only one item in the product mix
(4) Implies an organization’s Name
(5) None of these

Q7. When a firm uses one of its existing brand name as part of a brand name for an improved or new product, the branding is called________
(1) Individual branding
(2) Over all family branding
(3) Line family branding
(4) Brand extension branding
(5) None of these

Q8. A carton of orange juice has no brand name and on the package only the name of the product ‘ Orange Juice’ is written. This is an example of -
(1) a manufacturer’s brand
(2) an own label brand
(3) a no frills brand
(4) a generic brand
(5) None of these

Q9. When __________ branding is used, all of a firm’s products are branded with the same name or at least part of the name -
(1) Individual
(2) Trademark
(3) Family
(4) Selective
(5) Extension

Q10. Labeling is important for three reasons- promotional and legal reasons. What is the third reason?
(1) Marketing
(2) Branding
(3) Strategic
(4) Informational
(5) None of these

ANSWERS:
1. (5)
2. (5)
3. (1)
4. (3)
5. (3)
6. (2)
7. (4)
8. (4)
9. (3)
10. (4)