MARKEKTING QUESTIONS AND ANSWERS

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1- Marketing concept is based on?
A.Customer 
B.Product-oriented and centred
C.Profit
D.Loss
E.None of these

Answer - A (Customer)

2- Which is Centre Point of marketing concept?
A.Large Scale Organisation
B.Production on Large Scale
C.Customer
D.Profit E.Programme

Answer - C (Customer)

3- "Make or Sell" concept is related with?
A.Old Marketing Concept
B.Social Marketing Concept
C.New Marketing Concept
D.All of these
E.None of these

Answer - A (Old Marketing Concept)

4- "Sense and respond" concept is related with?
A.Old Marketing Concept
B.Modern Marketing Concept
C.Product
D.Profit E.Market

Answer - B (Modern Marketing Concept)

5- Which of the following bank is based on new marketing concept?
A.Union Bank of India
B.State Bank of India
C.UCO Bank
D.PNB
E.All of these

Answer - E (All of these)

6- Which is Centred Point of Bank?
A.Present and Potential Customer of Bank
B.Staff
C.Profit
D.Deposit
E.Loan

Answer - A (Present and Potential Customer of Bank)

7- ______ is an integration of marketing activities directed towards customer satisfaction-
A.Marketing Concept
B.Marketing Planning and Controlling
C.Product D.Service
E.Profit

Answer - A (Marketing Concept)

8- Marketing concept emphasises
A.On Maximum production
B.On staff
C.Customer-orientation and Coordination of marketing activities to achieve the organisation’s performance objectives
D.Cost
E.Purchase

Answer - C (Customer-orientation and Coordination of marketing activities to achieve the organisation’s performance objectives)

9- In Marketing CRM stands for
A.Case Role Management
B.Customer Relationship Management
C.Cost Rule Market
D.Customer Role in Market
E.None of these

Answer - B (Customer Relationship Management)

10- Bank marketing Concept is a-
A.Customer-oriented philosophy
B.Product planning
C.Deposit
D.Loan E.Advances

Answer - A (Customer-oriented philosophy)