MARKETING APTITUDE

DOWNLOAD PDF

Q 1.Which among the following involves Physical means of carrying goods?
A. Transportation
B. Warehousing
C. Merchandising
D. Communication
E. Distribution Channel

Q 2.Which among the following does not come under \"packaging\"?
A. Containers
B. Wrappers
C. Bottles
D. Cartoons
E. Instructions for use

Q 3.Date of Production, Date of expiry, precautions, legal warnings etc. come under which of the following?
A. Social Stigma
B. Advertising
C. Labeling
D. Packaging
E. None of the above

Q 4.In which of the following departments the information from Marketing Department flows directly to ?
A. Production Department
B. Purchase Department
C. Human Resource Department
D. Security Department
E.Production and Purchase Department

Q 5.Which among the following is increased by \"Marketing Research\" ?
A.Nominal Cost
B. Real Cost
C.Marginal Cost
D. Revenue
E.Profits

Q 6.Which among the following is ultimate outcome of \"Increase in Sales\" ?
A.Sales price
B. Purchase Price
C. Total Cost
D. Distribution Cost
E. National Income

Q 7.Which among the following is the ultimate aim of \"Relationship Marketing\"?
A. Increased Sales
B. Increased Profits
C. Increased number of customers
D. Increased Cross Selling
E. Decrease marginal cost

Q 8.Which among the following is not an essential of \"Effective Marketing \" ?
A. motivation
B. communication skills
C. empathy
D. sympathy
E. perseverance

Q 9.Which among the following can be marketed to HNI group of individuals?
A.Essential Commodities
B. Luxury Goods
C. Low cost Substitutes
D.Potential Goods
E.Core products

Q 10.A \'Lead\' in marketing means ----?
A. Prospective Buyer
B. Market Leader
C. Point of Sales
D. A company available for sale
E. None of the above


Answers
1. A
2. E
3. C
4. E
5. E
6. E
7. D
8. D
9. B
10. A