Marketing aptitude

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1. For effective marketing the salesmen should have which of these qualities?
(1) Creativity
(2) Team spirit
(3) Motivation
(4) Effective communication skill
(5) All of these

2. Market Research is needed for _________.
(1) Deciding the market area
(2) Deciding the right-product to be sold.
(3) Making proper marketing decisions
(4) Deciding right time to sell
(5) All of these

3. Which of the following statement is true?
(1) Marketing makes the company to go into loss due to higher expense
(2) Marketing is not required in profitmaking companies
(3) Marketing sharpens the mind of the employees
(4) Marketing is wastage of time.
(5) All of these

4. Marketing plan helps in _____.
(1) Better lead generation
(2) Better systems
(3) Better results
(4) Better customer service
(5) All of the above

5. Motivation means _________.
(1) Inspiring employees to perform better
(2) Better communication skills
(3) Sales coaching
(4) Market research
(5) None of these

6. In a Marketing process in today's world _______.
(1) Only standard products are sold
(2) The seller needs to have product knowledge
(3) The seller should ensure customer satisfaction
(4) Only quantum of sales matters.
(5) All of these

7. Sale forecasting involves?
(1) Sales planning
(2) sales pricing
(3) Distribution channel
(4) Consumer Tastes
(5) All of these

8. In addition to product , price, promotion, the augmented marketing mix for services include all of the following EXCEPT;
(1) People
(2) Packaging
(3) Process
(4) Physical evidence
(5) Both 1 and 2

9. Dumping relates to the sale of __________.
(1) Products in foreign markets that cannot be sold in the home market
(2) Products discontinued in the home market sold to a foreign market
(3) Production in foreign markets that cannot pass safety standards in the home market
(4) None of these
(5) All of these

10. The following does not represent a market situation _________.
(1) A bank run dispensary located in its, staff quarters.
(2) A fund raising charity show for the members of an NGO
(3) A meditation camp of a religious organization concluded for its members.
(4) A stall distributing Kada Prasad in a Gurudwara
(5) All of these

11. The following offering is not a service _________.
(1) Fixed deposit receipt
(2) Postage stamp
(3) Insurance policy
(4) Gift coupon of the chain store.
(5) All of these

12. The act of obtaining a desired object from some one by offering some in return is called as a ______.
(1) Transaction
(2) Exchange
(3) Relationship
(4) Value
(5) None of these

13. _____________ is a group of related products that function in a similar manner, are sold to the same customer groups and marketed through the same type of the outlets.
(1) Group
(2) Product line
(3) Category
(4) Market
(5) None of these

14. Goods that are typically bought by consumer based on a comparison of suitability, quality price and style are called ____________ goods.
(1) Industrial
(2) Speciality
(3) Shopping
(4) Convenience
(5) None of these

15. Out of the following which is not an objective of pricing?
(1) Profit
(2) Stabilizing demand an sales of the product
(3) Improvement in product quality
(4) Expansion of business.
(5) All of these

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